Best Practices for Making Sales on ShopNEPAToday.com

Following these tips will make converting our visitors to your customers much easier!



Shoppers are attracted to brands they recognize. Upload a high-quality logo or symbol that represents your company! It will be seen on the front part of your profile to gain awareness of your brand.



Shoppers want to see the fabulous goods you have to offer! Upload at least 4 photos of the items you sell in a variety of styles and angles. These can be product shots or collections of items that you sell.


Online Store

Shoppers want to browse your products and prices on their own before making a purchase decision. Upload your products on ShopNEPAToday.com for easy online checkout to convert customers quickly.

1. Will there be an in-person market?

Please visit LackawannaMarkets.com for information on our in-person markets.

2. What is ShopNEPAToday.com?

ShopNEPAToday.com is an online directory and store showcasing Northeastern Pennsylvania’s Makers, Creatives, and Small Businesses.

3. What can a Small Business Expect?

The Business Directory is a searchable online profile with links to social media profiles, website, Etsy and/ or e-commerce shops. Each listing will include your logo, a photo of the product(s) and a short description of your business.

The Online Shop is a place for makers to sell directly through ShopNEPAToday.com


4. How will customers find our shop?

ShopNEPAToday.com and LackawannaMarkets.com will be heavily advertised through extensive marketing on social media, radio, billboards and other media throughout Northeastern PA. Introducing shoppers to your products and services.


5. How do we sell our stuff?

Your business will be responsible for all sales and transactions with shoppers through our online portal.


6. What are the different “Markets”?

On LackawannaMarkets.com you will see upcoming markets in the area. ShopNEPAToday.com is an ongoing platform.


7. Am I guaranteed sales from ShopNEPAToday.com?

ShopNEPAToday.com will offer heavy promotion that introduces customers to talented small businesses. While we cannot guarantee sales, we will do our best to get your shop in front of viewers across the area!

Anthracite Events & NEPA Strong’s goal is to continue to do our best to bring as many shoppers as possible to your creative, handmade and creative small businesses as we have with our in-person markets.
Please let us know if you have any questions.
Anthracite Events

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